New Energy and City of Roanoke, VA to Debut MotionPower™ System for Generating Sustainable Electricity from Moving Cars at the Roanoke Civic Center

Company’s MotionPower™ System to Generate Sustainable Electricity by Capturing Kinetic Energy from Thousands of Vehicles Attending Civic Center Events and Converting it to Electrical Energy, Helping the City of Roanoke Go Greener One Car at a Time

Columbia, MD – October 20, 2011 – New Energy Technologies, Inc. (OTCQB: NENE) and the City of Roanoke, Virginia, today announced plans to jointly debut the Company’s latest MotionPower™-Express system, capable of generating sustainable electricity from moving vehicles. This first-ever public demonstration of New Energy’s brand new roadway technology will be demonstrated at the Roanoke Civic Center in Virginia, a high-traffic volume entertainment, convention, and cultural complex, from 10 a.m. to 6 p.m. on Saturday, October 22, 2011.

“The City of Roanoke is continually adopting environmentally sound practices, including a wide range of efforts in areas such as: saving energy, reducing waste, preventing pollution, protecting landscapes and planning for sustainability,” said Ken Cronin, Director of General Services/Sustainability for the City of Roanoke. “It is particularly exciting to be part of pioneering a novel technology that has the potential to dramatically impact how cities and towns across the nation further green their operations.”

“I want to express my sincere gratitude to the City of Roanoke and its officials who have helped make it possible for us to demonstrate MotionPower™-Express at the high-volume traffic Civic Center,” stated John Conklin, President and CEO of New Energy Technologies, Inc. “As thousands of cars attending Civic Center events this weekend drive over our MotionPower™ system, similar to a rumble strip, they will generate clean electricity and provide important data to our engineers. This information is the vital engineering link to rapidly developing our technology for commercial deployment.”

Once fully optimized and installed, engineers anticipate that MotionPower™ devices may be used to augment or replace conventional residential or commercial electrical supplies used to power roadway signs, street and building lights, emergency power storage systems and other electronics, appliances and devices used in homes and businesses.

Today’s announcement marks the first in a number of scheduled events for New Energy’s MotionPower™ technologies, systems designed as roadway-based installations where vehicles are required to decelerate or stop. MotionPower™ assists vehicles in slowing down, and in the process of doing so, captures the slowing vehicle’s motion (kinetic) energy before it is otherwise lost as brake heat and friction, creatively converting this energy into ‘clean’, green electricity.

“The MotionPower™-Express will be on display in the entrance parking lanes at the Roanoke Civic Center, located at 710 Williamson Road NE,” said Robyn Schon, General Manager of the Roanoke Civic Center, managed by Global Spectrum, manager of nearly 100 public assembly venues around the world. “We encourage those attending events at the Center on Saturday to help Roanoke in its mission to implement green energy initiatives by driving through MotionPower-designated lanes. There will also be alternate lanes available for those who wish to bypass the demonstration, and it will not interfere with those seeking to exit the grounds.”

MotionPower™-Express is suited for installation where vehicles are traveling faster than 15 mph and are slowing-down before stopping, including: parking lots, border crossings, exit ramps, neighborhoods with traffic calming zones, rest areas, toll booths, and travel plazas.

The prospect of generating sustainable electricity from moving vehicles is made possible through the use of novel mechanical and fluid-driven technologies unique to New Energy’s MotionPower™ systems, the subject of 18 new patent filings.

More than 250 million vehicles are registered in America and an estimated six billion miles are driven on our nation’s roads every day. According to the U.S. Energy Information Administration nearly 70 percent of America’s electricity is generated by natural gas and coal. The environmental impact of greenhouse gas emissions and the rising cost of those non-renewable fuels, along with the potential doubling of global electricity consumption in the coming years, requires the urgent need for creative, sustainable methods of generating electricity. The prospect of sustainably converting vehicle motion and deceleration (vehicle energy) into electricity represents significant positive environmental impact and alternative energy opportunities.

SolarWindow Technologies, Inc. creates transparent electricity-generating liquid coatings. When applied to glass or plastics, these coatings convert passive windows and other materials into electricity generators under natural, artificial, low, shaded, and even reflected light conditions.

Our liquid coating technology has been presented to members of the U.S. Congress and received recognition in numerous industry publications. Our SolarWindow™ technology may generate 50-times the power of a conventional rooftop solar system and may achieve a one-year payback when installed on all four sides of a 50-story building, according to independently-validated power and financial modeling.

Power and Financial Model Disclaimer

The company's Proprietary Power Production & Financial Model (Power & Financial Model) uses photovoltaic (PV) modeling calculations, which are consistent with renewable energy practitioner standards for assessing, evaluating and estimating renewable energy for a PV project. The Power & Financial Model estimator takes into consideration building geographic location, solar radiation for flat-plate collectors (SolarWindow™ irradiance is derated to account for 360 degrees building orientation and vertical installation), climate zone energy use and generalized skyscraper building characteristics when estimating PV power and energy production, and carbon dioxide equivalents. Actual power, energy production and carbon dioxide equivalents modeled may vary based upon building-to-building situational characteristics and varying installation methodologies.

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