New Energy Provides Update on Development of MotionPower Systems, Able to Generate Electricity from Motion of Cars and Trucks 9

Columbia, MD – January 18, 2011 – New Energy Technologies, Inc. (OTCBB: NENE), a developer of next-generation alternative and renewable energy technologies, is pleased to report that its engineering teams are continuing the development of the Company’s first-of-its-kind MotionPower™ systems for generating electricity by capturing otherwise wasted kinetic energy of decelerating cars and trucks, such as at toll-booths, drive-thrus, stops signs, and truck weigh stations.

Engineers working to advance MotionPower Prototype

Designed as a roadway-based system for installations where vehicles are required to decelerate or stop, New Energy’s MotionPower™ technology assists vehicles in slowing down. In the process of doing so, MotionPower™ captures the slowing vehicle’s motion (kinetic) energy before it is lost as brake heat and friction, and creatively converts this energy into ‘clean’, green electricity.

“In 2010, we concentrated much of our efforts on prototyping our MotionPower™ technologies, and refining their designs in preparation for field testing,” explained Mr. John A. Conklin, President and CEO of New Energy Technologies, Inc.

“This year, we look forward to advancing these roadway systems towards commercialization, just as we’re currently doing with our SolarWindow™ technology. Our priorities include conducting field tests under varying conditions, securing third-party validation for the power production of our MotionPower™ systems, and working to engineer maximum power output. These future initiatives build on our recent engineering achievements.”

Over the last several quarters, engineers have worked to achieve important advancements with the Company’s MotionPower™-Heavy system for generating electricity from the movement of heavy trucks, and its MotionPower™-Express system designed to generate electricity from the motion of cars and light trucks. Specifically, New Energy’s engineers have:

  • Improved power output through important engineering refinements to hydraulic and mechanical systems;
  • Achieved an enhanced driver experience by integrating new driving surfaces which reduce the driver’s sensation of transitioning from the roadway to the MotionPower™ systems; and
  • Prepared the Company’s MotionPower™ systems for national demonstrations by addressing important ‘real world’ factors such as traffic management, safety, setup, and operations — all important considerations to conducting successful future field tests.

Previously, such field tests have proved valuable in gathering usable data to achieve advancements of the Company’s MotionPower™ system, and have also served to demonstrate the commercial potential of the technology.

Prior tests of the MotionPower™ systems in 2009 for cars and light trucks include several successful demonstrations at a Burger King® drive-thru over a busy Labor Day long weekend, the Four Seasons Hotel Washington, DC on Columbus Day, and the Holiday Inn® Express in Baltimore, MD.

Upcoming field tests of the MotionPower™-Heavy system for buses, long-haul trucks and big rigs are slated to take place at a high-traffic 8.7 million square foot industrial park, servicing the largest maritime cargo center on the East Coast and located on America’s fifth busiest toll-road.

These new field tests make use of New Energy’s MotionPower™-Heavy system, a non-disruptive energy harvesting technology made possible through the novel application of fluid-driven systems. The Company’s unique approach capitalizes on the smooth flow of pressurized fluids and avoids the use of moving mechanical parts, which can be financially expensive, prone to mechanical failure, and inefficient as a consequence of mechanical friction.

New Energy’s flush-mounted MotionPower™ systems are designed to capture the unused kinetic energy of slowing heavy commercial vehicles only at points where they are required to slow down or come to a stop, thus ensuring that moving vehicles are not ‘robbed’ of energy otherwise required to accelerate. Once captured, the Company’s MotionPower™ technology creatively converts this excess kinetic energy into sustainable electricity.

According to the US Department of Transportation, there are nearly 10 million heavy trucks, big rigs, and buses in America, driving almost 240 million miles each year. Engineers envision installation of MotionPower™-Heavy systems across the nation, at active warehousing-distribution centers, cargo loading areas, ports of entry, border crossings, toll booths, weigh scales, rest stops, and other sites where large commercial trucks, big rigs, and buses are required to slow down or come to a stop.

SolarWindow Technologies, Inc. creates transparent electricity-generating liquid coatings. When applied to glass or plastics, these coatings convert passive windows and other materials into electricity generators under natural, artificial, low, shaded, and even reflected light conditions.

Our liquid coating technology has been presented to members of the U.S. Congress and received recognition in numerous industry publications. Our SolarWindow™ technology may generate 50-times the power of a conventional rooftop solar system and may achieve a one-year payback when installed on all four sides of a 50-story building, according to independently-validated power and financial modeling.

Power and Financial Model Disclaimer

The company's Proprietary Power Production & Financial Model (Power & Financial Model) uses photovoltaic (PV) modeling calculations, which are consistent with renewable energy practitioner standards for assessing, evaluating and estimating renewable energy for a PV project. The Power & Financial Model estimator takes into consideration building geographic location, solar radiation for flat-plate collectors (SolarWindow™ irradiance is derated to account for 360 degrees building orientation and vertical installation), climate zone energy use and generalized skyscraper building characteristics when estimating PV power and energy production, and carbon dioxide equivalents. Actual power, energy production and carbon dioxide equivalents modeled may vary based upon building-to-building situational characteristics and varying installation methodologies.

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