New Energy Announces Plans to Accelerate Commercialization of its Proprietary SolarWindow™ Technology

Columbia, MD – November 23, 2010 – New Energy Technologies, Inc. (OTCBB: NENE) today announced plans to advance its efforts to commercialize the Company’s novel SolarWindow™ technology, in order to accelerate to-market the ‘first-of-its-kind’ product capable of generating electricity on see-thru glass windows.

Electrical power is generated on glass by spraying New Energy’s SolarWindow™ coatings onto surfaces using commercially available equipment. Through the Company’s patent-pending process, company researchers spray SolarWindow™ coatings onto glass at room temperature, eliminating expensive and often cumbersome high-temperature or high-vacuum production methods typically used by current solar manufacturers.

Unique to SolarWindow™, glass surfaces remain see-thru, and generate electricity in both natural and artificial light conditions. In artificial light, New Energy’s SolarWindow™ technology outperforms today’s commercial solar and thin-films by as much as 10-fold under low-intensity irradiance. This feature was recently demonstrated at a public unveiling of SolarWindow™.

At the SolarWindow™ debut, company scientists demonstrated the technology’s ability to generate ‘voltage’ to power lighting, and also revealed SolarWindow’s capacity to produce ‘current’ necessary for powering mechanical devices and appliances.

“Our demonstration of SolarWindow’s ability to generate both current and voltage on glass surfaces, while remaining see-thru, is an incredible technical achievement and marks a pivotal maturation point for New Energy, where we have transitioned from early research towards product development, and eventual commercial launch,” explained Mr. John A. Conklin, President & CEO of New Energy Technologies, Inc.

“SolarWindow™ is a fantastic product under development, which not only promises to deliver significant environmental benefits to consumers, but also bears enormous commercial opportunity for all of our stakeholders. The prospect of creating a technology capable of turning otherwise passive window panes into see-thru power generators in an estimated 5 million commercial buildings and 80 million detached homes in America, is very exciting.

“In upcoming quarters and the year ahead, we anticipate undertaking significant efforts to accelerate our SolarWindow™ towards commercialization. Our priorities include the development of additional patent protection, improved manufacturability, increased power production, advanced power output modeling, and attracting management-level talent able to help advance our breakthrough technology from the research-bench to commercial market,” concluded Mr. Conklin.

Specific initiatives related to the development of SolarWindow™ include:

  • Technical improvements designed to:
    • Improve cell efficiency and performance;
    • Increase transparency of glass surfaces;
    • Enhance durability;
    • Ensure long-term product performance;
    • Scale-up current working prototype; and
    • Develop low-cost manufacturing methods.
  • Strategies designed to:
    • Bolster commercial protection with additional patent filings;
    • Pursue commercial partnership opportunities;
    • Secure third-party certification of the SolarWindow™ ‘module’ performance; and
    • Create advanced models of SolarWindow’s power production when applied to an entire building as a ‘system’.

The Company is working to develop an advanced power output model which accounts for performance and operating characteristics and which can serve as a basis for preliminary system sizing, value engineering, economic analysis, and power offset estimates — important considerations to prospective SolarWindow™ commercial customers.

Currently under development, SolarWindow™ is the first-of-its-kind see-thru glass window technology capable of generating electricity, and according to the Company’s internal financial modeling, able to outperform conventional rooftop solar installations by more than 300% when applied to the facades of commercial towers.

SolarWindow Technologies, Inc. creates transparent electricity-generating liquid coatings. When applied to glass or plastics, these coatings convert passive windows and other materials into electricity generators under natural, artificial, low, shaded, and even reflected light conditions.

Our liquid coating technology has been presented to members of the U.S. Congress and received recognition in numerous industry publications. Our SolarWindow™ technology may generate 50-times the power of a conventional rooftop solar system and may achieve a one-year payback when installed on all four sides of a 50-story building, according to independently-validated power and financial modeling.

Power and Financial Model Disclaimer

The company's Proprietary Power Production & Financial Model (Power & Financial Model) uses photovoltaic (PV) modeling calculations, which are consistent with renewable energy practitioner standards for assessing, evaluating and estimating renewable energy for a PV project. The Power & Financial Model estimator takes into consideration building geographic location, solar radiation for flat-plate collectors (SolarWindow™ irradiance is derated to account for 360 degrees building orientation and vertical installation), climate zone energy use and generalized skyscraper building characteristics when estimating PV power and energy production, and carbon dioxide equivalents. Actual power, energy production and carbon dioxide equivalents modeled may vary based upon building-to-building situational characteristics and varying installation methodologies.

For additional information, please call Ms. Briana L. Erickson toll­ free at 1­-800­-213­-0689 or visit:

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nvestors and others should note that we announce material financial information to our investors using SEC filings and press releases. We use our website and social media to communicate with our subscribers, shareholders and the public about the company, SolarWindowTM technology development, and other corporate matters that are in the public domain. At this time, the company will not post information on social media that could be deemed to be material information unless that information was distributed to public distribution channels first. We encourage investors, the media, and others interested in the company to review the information we post on the company's website and the social media channels listed below:

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No statement herein should be considered an offer or a solicitation of an offer for the purchase or sale of any securities. This release contains forward-looking statements that are based upon current expectations or beliefs, as well as a number of assumptions about future events. Although SolarWindow Technologies, Inc. (the "company" or "SolarWindow Technologies") believes that the expectations reflected in the forward-looking statements and the assumptions upon which they are based are reasonable, it can give no assurance that such expectations and assumptions will prove to have been correct. Forward-looking statements, which involve assumptions and describe our future plans, strategies, and expectations, are generally identifiable by use of the words "may," "will," "should," "could," "expect," "anticipate," "estimate," "believe," "intend," or "project" or the negative of these words or other variations on these words or comparable terminology. The reader is cautioned not to put undue reliance on these forward-looking statements, as these statements are subject to numerous factors and uncertainties, including but not limited to adverse economic conditions, intense competition, lack of meaningful research results, entry of new competitors and products, adverse federal, state and local government regulation, inadequate capital, unexpected costs and operating deficits, increases in general and administrative costs, termination of contracts or agreements, technological obsolescence of the company's products, technical problems with the company's research and products, price increases for supplies and components, litigation and administrative proceedings involving the company, the possible acquisition of new businesses or technologies that result in operating losses or that do not perform as anticipated, unanticipated losses, the possible fluctuation and volatility of the company's operating results, financial condition and stock price, losses incurred in litigating and settling cases, dilution in the company's ownership of its business, adverse publicity and news coverage, inability to carry out research, development and commercialization plans, loss or retirement of key executives and research scientists, changes in interest rates, inflationary factors, and other specific risks. There can be no assurance that further research and development will validate and support the results of our preliminary research and studies. Further, there can be no assurance that the necessary regulatory approvals will be obtained or that SolarWindow Technologies, Inc. will be able to develop commercially viable products on the basis of its technologies. In addition, other factors that could cause actual results to differ materially are discussed in the company's most recent Form 10-Q and Form 10-K filings with the Securities and Exchange Commission. These reports and filings may be inspected and copied at the Public Reference Room maintained by the U.S. Securities & Exchange Commission at 100 F Street, N.E., Washington, D.C. 20549. You can obtain information about operation of the Public Reference Room by calling the U.S. Securities & Exchange Commission at 1-800-SEC-0330. The U.S. Securities & Exchange Commission also maintains an Internet site that contains reports, proxy and information statements, and other information regarding issuers that file electronically with the U.S. Securities & Exchange Commission at The company undertakes no obligation to publicly release the results of any revisions to these forward looking statements that may be made to reflect the events or circumstances after the date hereof or to reflect the occurrence of unanticipated events.