New Energy and City of Roanoke, VA Successfully Debut World’s First-of-its-Kind Electricity-Generating Rumble Strip to Nearly 6000 Visitors

Participants Driving Over Company’s MotionPower™ System Could Generate Enough Electricity to Power Lights for the Average American Home for an Entire Day.

Columbia, MD – November 4, 2011 – New Energy Technologies, Inc. (OTCQB: NENE) and the City of Roanoke, Virginia successfully debuted the Company’s latest MotionPower™-Express system, the world’s first-of-its-kind rumble strip, capable of generating sustainable electricity.

MotionPower™-Express debut at Roanoke Civic Center, world’s first-of-its-kind electricity-generating rumble strip.

The Civic Center debut marks the first of several test and demonstration events the Company plans to conduct in partnership with the City of Roanoke.

“The City of Roanoke takes seriously its responsibility to be good stewards of the environment and is always looking for unique ways to meet our mission of increased sustainability,” said Ken Cronin, Director of General Services/Sustainability for the City of Roanoke. “We are proud to be the first city in the nation to test this novel technology with the potential to make the way we produce energy more clean and green.”

Held October 22nd at the Roanoke Civic Center, nearly 6000 visitors and over 580 vehicles participated in the demonstration event, with each driver activating New Energy’s patent pending MotionPower™-Express System. As drivers slowed down, or came to a stop, their vehicle tires depressed small rumble strip-like treadles, allowing for the capture of kinetic energy. This captured energy was converted to electricity, which powered a series of brightly illuminated lights displayed to drivers.

Over 580 vehicles participated in the MotionPower™-Express debut in Roanoke, VA.

Engineering estimates show an optimized and installed MotionPower™ System experiencing a traffic pattern similar to the 6-hour event, could produce enough sustainable electricity to power lights for the average American home for an entire day. In commercial applications, the same electricity could power a 150 square foot sports-venue electronic billboard or marquee for an entire day.

“The MotionPower™-Express was safely demonstrated to over 580 vehicles attending events on Saturday,” said Robyn Schon, General Manager of the Roanoke Civic Center, managed by Global Spectrum, manager of over 100 public assembly venues around the world. “Visitors were excited to learn more about the technology and to help the City of Roanoke in its mission to implement green energy initiatives.“

”We applaud and thank the City of Roanoke for their vision and cooperation in making this a successful demonstration,” said John Conklin, President and CEO of New Energy Technologies, Inc.

John Conklin, President and CEO of New Energy Technologies, Inc. and Lead Engineer for MotionPower™-Express, Jerry Lynch, P.E.

 “I especially want to thank the hundreds of drivers and thousands of participants who helped us green the City, one car at a time.”

MotionPower™-Express can be designed for a range of speeds based on traffic pattern and the amount of energy required for a specific application. These applications may include: sport and entertainment venues, solid waste transfer stations, fleet vehicle maintenance facilities, transportation depots, airports (passenger arrival and departure areas), parking lots, border crossings, exit ramps, neighborhoods with traffic calming zones, rest areas, toll booths, and travel plazas.

“MotionPower™ can offset the city’s cost of operating traffic control devices, such as traffic signals and street lights,” said Mark Jamison, City of Roanoke Manager of Transportation. “This innovative partnership with New Energy Technologies has the potential to provide a more sustainable environment, while simultaneously conserving strained budgets of cities across the nation.”

More than 250 million vehicles are registered in America and an estimated 6 billion miles are driven on our nation’s roads every day. According to the U.S. Energy Information Administration nearly 70 percent of America’s electricity is generated by natural gas and coal. The environmental impact of greenhouse gas emissions and the rising cost of those non-renewable fuels, along with the potential doubling of global electricity consumption in the coming years, require the urgent need for creative, sustainable methods of generating electricity. The prospect of sustainably converting vehicle motion and deceleration (vehicle energy) into electricity represents significant positive environmental impact and alternative energy opportunities.

SolarWindow Technologies, Inc. creates transparent electricity-generating liquid coatings. When applied to glass or plastics, these coatings convert passive windows and other materials into electricity generators under natural, artificial, low, shaded, and even reflected light conditions.

Our liquid coating technology has been presented to members of the U.S. Congress and received recognition in numerous industry publications. Our SolarWindow™ technology may generate 50-times the power of a conventional rooftop solar system and may achieve a one-year payback when installed on all four sides of a 50-story building, according to independently-validated power and financial modeling.

Power and Financial Model Disclaimer

The company's Proprietary Power Production & Financial Model (Power & Financial Model) uses photovoltaic (PV) modeling calculations, which are consistent with renewable energy practitioner standards for assessing, evaluating and estimating renewable energy for a PV project. The Power & Financial Model estimator takes into consideration building geographic location, solar radiation for flat-plate collectors (SolarWindow™ irradiance is derated to account for 360 degrees building orientation and vertical installation), climate zone energy use and generalized skyscraper building characteristics when estimating PV power and energy production, and carbon dioxide equivalents. Actual power, energy production and carbon dioxide equivalents modeled may vary based upon building-to-building situational characteristics and varying installation methodologies.

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