New Energy Researchers Target Lower Costs & Higher Output for SolarWindow™ Capable of Generating Electricity on See-Thru Glass

New Energy to unveil first-ever working prototype of SolarWindow™ in upcoming weeks; Latest methods for applying Company’s SolarWindow™ coatings target lower costs, improved manufacturability, and increased performance.

Burtonsville, MD – August 25, 2010 – New Energy Technologies, Inc. (OTCBB: NENE) announced today that researchers developing the Company’s first-of-its-kind SolarWindow™, capable of generating electricity on see-thru glass, are targeting new methods of applying its electricity-generating coatings in order to cut future production costs. Researchers are also working to bolster the electrical power output of SolarWindow™, generated from both natural sunlight and artificial sources such as fluorescent lighting typically installed inside commercial offices and incandescent bulbs inside residential homes.

“With more than 80 million detached homes and 5 million commercial buildings in America, we’ve worked hard to surpass several important technical milestones in the development of our SolarWindow™ technology for eventual commercial deployment to these markets,” explained Mr. John A. Conklin, President and CEO of New Energy Technologies, Inc. “Our researchers are now focusing on increasing power output, lowering future production costs, and scaling up our working prototype which we expect to unveil in the weeks ahead.”

New Energy’s working prototype serves as a model for future advancements to various surface coating techniques and methodologies for applying SolarWindow™ coatings to see-thru glass. Once achieved, researchers surmise such advances could provide significant opportunities to increase the conversion efficiency necessary for high power production and improve the absorbance of natural and artificial light. Unlike conventional solar technologies, New Energy’s SolarWindow™ generates electricity from both natural and artificial light sources, outperforming today’s commercial solar and thin-film technologies by as much as 10-fold under low intensity irradiance.

Among specific initiatives underway, researchers are working to improve the absorbance of light and achieve wider absorption range of solar light. Light wavelength and light intensity are directly related to electrical current and voltage, respectively. Importantly, higher current and voltage provides higher electrical power.

Electrical power is generated on see-thru glass when New Energy’s SolarWindow™ coatings are sprayed onto surfaces using commercially available technologies. This patent-pending process enables researchers to spray SolarWindow™ coatings onto glass at room temperature, eliminating expensive and often cumbersome high-temperature or high-vacuum production methods commonly used by current solar manufacturers

SolarWindow Technologies, Inc. creates transparent electricity-generating liquid coatings. When applied to glass or plastics, these coatings convert passive windows and other materials into electricity generators under natural, artificial, low, shaded, and even reflected light conditions.

Our liquid coating technology has been presented to members of the U.S. Congress and received recognition in numerous industry publications. Our SolarWindow™ technology may generate 50-times the power of a conventional rooftop solar system and may achieve a one-year payback when installed on all four sides of a 50-story building, according to independently-validated power and financial modeling.

Power and Financial Model Disclaimer

The company's Proprietary Power Production & Financial Model (Power & Financial Model) uses photovoltaic (PV) modeling calculations, which are consistent with renewable energy practitioner standards for assessing, evaluating and estimating renewable energy for a PV project. The Power & Financial Model estimator takes into consideration building geographic location, solar radiation for flat-plate collectors (SolarWindow™ irradiance is derated to account for 360 degrees building orientation and vertical installation), climate zone energy use and generalized skyscraper building characteristics when estimating PV power and energy production, and carbon dioxide equivalents. Actual power, energy production and carbon dioxide equivalents modeled may vary based upon building-to-building situational characteristics and varying installation methodologies.

For additional information, please call Ms. Briana L. Erickson toll­ free at 1­-800­-213­-0689 or visit: 
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No statement herein should be considered an offer or a solicitation of an offer for the purchase or sale of any securities. This release contains forward-looking statements that are based upon current expectations or beliefs, as well as a number of assumptions about future events. Although SolarWindow Technologies, Inc. (the "company" or "SolarWindow Technologies") believes that the expectations reflected in the forward-looking statements and the assumptions upon which they are based are reasonable, it can give no assurance that such expectations and assumptions will prove to have been correct. Forward-looking statements, which involve assumptions and describe our future plans, strategies, and expectations, are generally identifiable by use of the words "may," "will," "should," "could," "expect," "anticipate," "estimate," "believe," "intend," or "project" or the negative of these words or other variations on these words or comparable terminology. The reader is cautioned not to put undue reliance on these forward-looking statements, as these statements are subject to numerous factors and uncertainties, including but not limited to adverse economic conditions, intense competition, lack of meaningful research results, entry of new competitors and products, adverse federal, state and local government regulation, inadequate capital, unexpected costs and operating deficits, increases in general and administrative costs, termination of contracts or agreements, technological obsolescence of the company's products, technical problems with the company's research and products, price increases for supplies and components, litigation and administrative proceedings involving the company, the possible acquisition of new businesses or technologies that result in operating losses or that do not perform as anticipated, unanticipated losses, the possible fluctuation and volatility of the company's operating results, financial condition and stock price, losses incurred in litigating and settling cases, dilution in the company's ownership of its business, adverse publicity and news coverage, inability to carry out research, development and commercialization plans, loss or retirement of key executives and research scientists, changes in interest rates, inflationary factors, and other specific risks. There can be no assurance that further research and development will validate and support the results of our preliminary research and studies. Further, there can be no assurance that the necessary regulatory approvals will be obtained or that SolarWindow Technologies, Inc. will be able to develop commercially viable products on the basis of its technologies. In addition, other factors that could cause actual results to differ materially are discussed in the company's most recent Form 10-Q and Form 10-K filings with the Securities and Exchange Commission. These reports and filings may be inspected and copied at the Public Reference Room maintained by the U.S. Securities & Exchange Commission at 100 F Street, N.E., Washington, D.C. 20549. You can obtain information about operation of the Public Reference Room by calling the U.S. Securities & Exchange Commission at 1-800-SEC-0330. The U.S. Securities & Exchange Commission also maintains an Internet site that contains reports, proxy and information statements, and other information regarding issuers that file electronically with the U.S. Securities & Exchange Commission at http://www.sec.gov. The company undertakes no obligation to publicly release the results of any revisions to these forward looking statements that may be made to reflect the events or circumstances after the date hereof or to reflect the occurrence of unanticipated events.